At the 2016 Consumer Electronics Show, Netflix announced a significant international expansion of its service to an additional 150 countries. Netflix has announced that with this expansion, it will now operate in almost every country where the company can operate legally or logistically. A notable exception was China, which led the barriers to operating internet services and media in the country due to its regulatory climate. Hastings explained that the company plans to build relationships with local media companies that could serve as partners for the distribution of its content in the country (with the aim of focusing primarily on its original content), but explained that they are not in a hurry and could therefore take «many years».        In February 2013, Netflix announced that it would be hosting its own awards ceremony, The Flixies.  On 13. In March 2013, Netflix announced a Facebook implementation that allows US subscribers to access «Watched by Your Friends» and «Friends` Favorites» by agreeing.  This was only legal when the Video Privacy Protection Act of 1988 was amended in early 2013.  In 2018, Netflix pulled out of the Cannes Film Festival in response to new rules requiring films in competition to be released in French cinemas. Okja`s Cannes premiere in 2017 was controversial and led to discussions about the relevance of films with simultaneous digital releases screened at an event that screened feature films.
The audience also booed the Netflix makeup plate at the screening. Netflix`s attempts to negotiate a limited release in France have been limited by broadcasters, as has France`s cultural exception law, which prohibits theatrical films from being made available via video-on-demand services for at least 36 months after release.   . In 2014, Netflix announced a four-film deal with Adam Sandler and his Happy Madison productions.  In January 2020, Netflix announced a new contract for four films worth up to $275 million.  In June 2008, Netflix announced its intention to discontinue its online subscriber profile function.  Profiles allow a subscriber account to contain multiple users (e.g., a couple, two roommates, or parents and children) with DVD queues, ratings, recommendations, friend lists, reviews, and separate intrasite communications for each user. Netflix claimed that deleting the profiles would improve the customer experience.  However, likely due to negative reviews and reactions from Netflix users, Netflix reversed its decision to remove profiles 11 days after the announcement.  In announcing the reinstatement of the profiles, Netflix defended its initial decision by stating, «Due to the ongoing desire to make our site more user-friendly, we believed that removing a feature used by only a very small minority would help us improve the site for everyone,» and then explained the opposite: «Listen to our members, We`ve found that users of this feature often describe it as an essential part of their Netflix experience. Simplicity is only a virtue and can certainly be offset by an advantage.
 In March 2011, Netflix began acquiring original content for its library, beginning with the hour-long political drama House of Cards, which debuted in February 2013. The series was produced by David Fincher and starred Kevin Spacey.  In late 2011, Netflix recorded two eight-episode seasons of Lilyhammer and a fourth season of the former Fox sitcom Arrested Development.   Netflix released the supernatural drama series Hemlock Grove in early 2013.  In March 2012, Netflix confirmed to TechCrunch that it had acquired the domain name DVD.com. In 2016, Netflix quietly rebranded its DVD mail-in service service as DVD.com, A Netflix Company.   . Time Warner CEO Jeff Bewkes praised Netflix`s ability to monetize older content that previously didn`t generate money for media companies.  On January 14, 2013, Netflix signed an agreement with Time Warner`s Turner Broadcasting System and Warner Bros. Television to distribute content from Cartoon Network, Warner Bros.
Also in January 2016, Netflix announced that it would begin blocking virtual private networks, or VPNs.  At the same time, Netflix reported 74.8 million subscribers and predicted it would add another 6.1 million by March 2016. Subscription growth was driven by global expansion.  By the end of the year, Netflix had added a feature that allows customers to download and play certain movies and shows offline.  In India, Netflix, along with Disney`s Hotstar, announced in early 2019 plans to adopt self-regulatory guidelines for streaming content on their platforms in the country to prevent the possible implementation of state censorship laws.  The Jordanian series Jinn was condemned by members of the country`s government for violating the country`s moral standards, and the country`s attorney general attempted to ban the streaming of the series.  On September 3, 2019, Netflix applied for a licence to continue its streaming services in Turkey under the country`s new broadcasting rules. Istanbul`s Supreme Council of Radio and Television (RTÜK) has issued new guidelines requiring content providers to obtain a new license to operate in the country.  RTÜK then ordered Netflix to remove LGBT characters from their original Turkish series Love 101 and The Protector.
  Netflix subsequently suspended ongoing production of its Turkish series If Only, which was also ordered to remove a gay character in order to be released.  Netflix Inc.`s organizational structure is based on the business need to make quick decisions to respond to changes in the online entertainment market.